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NY Expo – The Laws of Attraction: Increasing Web Traffic and Sales (Part 6)
August 6th, 2010
This is the last excerpt from Jennifer Shaheen’s seminar, The Laws of Attraction: Increasing Web Traffic and Sales, given at the New York Business Expo 2009.
In this section, Jennifer discusses the difference between good and bad website coding and how your website should be structured.
She then breaks down how to literally put your business on the map. You can add your business to Google maps so that when a customer searches for a company in your industry, you will appear on the map and highly ranked in the search results. After this has been done, you can use this tool to track how customers are searching for your business.
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NY Expo – The Laws of Attraction: Increasing Web Traffic and Sales (Part 5)
August 6th, 2010
In this session of The Laws of Attraction: Increasing Web Traffic and Sales, given at the New York Business Expo 2009, Jennifer Shaheen, the Technology Therapist, breaks down the difference between on-site and off-site marketing.
Here, Jennifer covers two types of Search Engine Strategies: SEO and PPC. She touches on ways to employ SEO strategies yourself and what to look for when hiring someone to do it for you.
Miss part of the seminar?
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NY Expo – The Laws of Attraction: Increasing Web Traffic and Sales (Part 4)
August 6th, 2010
This section of The Laws of Attraction: Increasing Web Traffic and Sales, given at the New York Business Expo 2009 by Jennifer Shaheen, the Technology Therapist, focuses on setting goals. Without goals, a successful budget cannot be properly determined or set. Goals are also the foundation for pinpointing an effective strategy and implementing measures to gauge the effectiveness of that strategy.
Miss part of the seminar?
Watch the rest of the seminar:
- Part 5
- Part 6
NY Expo – The Laws of Attraction: Increasing Web Traffic and Sales (Part 3)
August 6th, 2010
In this section of The Laws of Attraction: Increasing Web Traffic and Sales, given at the New York Business Expo 2009, Jennifer Shaheen, the Technology Therapist, talks about how to get started with online marketing.
As with any form of marketing, the first thing you need to do is understand your audience. Understanding how your audience is going to search for your business is key to developing a website that they can find. The best way to do this is to create a marketing persona that defines your ideal customer.
Miss part of the seminar?
Watch the rest of the seminar:
NY Expo – The Laws of Attraction: Increasing Web Traffic and Sales (Part 2)
August 6th, 2010
In this section of Jennifer Shaheen’s seminar on The Laws of Attraction: Increasing Web Traffic and Sales, given at the New York Business Expo 2009, the Tech Therapist breaks down where attraction starts, which is how people find your website. Research can be done on Delicious to see how many people have bookmarked a specific site, giving you insight into how people look for websites rather than simply relying on search engines.
Miss part of the seminar?
Watch the rest of the seminar:
NY Expo – The Laws of Attraction: Increasing Web Traffic and Sales (Part 1)
August 6th, 2010
This is the first in a series of excerpts from my seminar, The Laws of Attraction: Increasing Web Traffic and Sales, at the New York Business Expo 2009.
In this clip we dive right into how people look for your website. The days simply typing in keywords to Google are over. There are many new avenues in which consumers are going to be looking for you. In this video, Jennifer Shaheen, the Technology Therapist, details some of these new search methods and explains the importance of having a presence in these new search areas so that you can be found.
Watch the rest of the seminar:
Questions – Should I Use Twitter or Facebook for Business?
July 21st, 2010
With so many social media options, it can be overwhelming to try and conquer them all. For many small business owners, there just isn’t enough time in the day to run a business and manage multiple social media platforms!
In making the decision between Twitter or Facebook, there are many considerations to take into account. Here, The Technology Therapist explains a number of the pros and cons today’s top two social tools, and the distinct core benefits of each for small businesses. Watch and learn which one is right for you!
Questions – How Do I Separate Business Pages from Personal Pages on Facebook?
July 21st, 2010
Although you must have a personal page to create a business page on Facebook, they are and should be seen as separate entities.
Watch and listen as The Technology Therapist explains:
- How to keep your personal profile page hidden while managing your business page
- How to create multiple business accounts with multiple admins
- How to correctly interact on Facebook as a business account
Questions – How Do I Use Analysis Tools to Monitor Facebook Traffic?
July 21st, 2010
Want to know if your social marketing efforts are paying off? It’s easy – and important!
Each social application you use has a variety of ways to be monitored. For instance, you can monitor your Facebook page by tracking the conversation, traffic and mentions within the application. By monitoring these items you can identify how successful your social marketing methods are and set goals for future growth.
Monitoring the buzz around your company’s name is something that should not only be done on Facebook, but across the entire web. Here, Jennifer Shaheen explains why even small businesses should utilize these important tracking tools and the best ways to monitor your online influence.
