In this excerpt from Jennifer’s Shaheen‘s presentation, “Marketing in a 2.0 World” at the SMB Nation 2010 Spring Conference, Jennifer explains the importance of creating a marketing persona. A marketing person is a detailed definition of the ideal customer you are trying to reach. Be sure to identify not only demographic information, but also where they are online, when they are online, and a given name to this ideal customer.

View more excerpts from this presentation:

• Two Types of Marketing
• Setting Goals
• Brainstorming

Tags: developing a website, marketing persona, SMB Nation, target market

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