In this excerpt from Jennifer’s Shaheen’s presentation, “Marketing in a 2.0 World” at the SMB Nation 2010 Spring Conference, Jennifer discusses the importance of the brainstorming phase when developing a website. Brainstorming should be done once the research is finished, a persona has been created and goals have been set. Brainstorming is your time to be as creative as possible – think way outside the box. Finding something that is memorable will set you apart from other companies who just blend into the crowd.
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