In this excerpt from Jennifer’s Shaheen’s presentation “Marketing in a 2.0 World” at the SMB Nation 2010 Spring Conference, Jennifer discusses the differences between on-website marketing and off-website marketing. She explains how to use off-website marketing tools, such as search engine optimization, eblasts and social media marketing to drive qualified traffic to your website. From there, it is then important to have on-website marketing, such as call outs, which will convert these viewers into customers.

View more excerpts from this presentation:

• Creating a Marketing Persona
• Setting Goals
• Brainstorming

Tags: developing a website, marketing your website, off-site marketing, on-site marketing, ppc, SEO, SMB Nation

This entry was posted on Monday, July 12th, 2010 at 10:05 pm and is filed under Marketing Videos, Presentations, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.