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In addition to Google Places, Pay-Per-Click is a great device to let you decide what will show up when someone’s searching for your practice. While some people shy away from PPC, it really can get your target audience to your site quicker while giving you a higher chance of capture. If you do decide to go with this service, it’s a good idea to write out a list of keywords your clients would use and decide on a cost per each keyword. While it might be time-consuming-it helps you save money! The adwords site gives you a great idea of the local and global search volume for keywords. To further ensure your listed locally, my blog has an informational video on how to do this.
