In this section of The Laws of Attraction: Increasing Web Traffic and Sales, given at the New York Business Expo 2009, Jennifer Shaheen, the Technology Therapist, talks about how to get started with online marketing.
As with any form of marketing, the first thing you need to do is understand your audience. Understanding how your audience is going to search for your business is key to developing a website that they can find. The best way to do this is to create a marketing persona that defines your ideal customer.
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