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This is the second in a five-part series of excerpts from my seminar, Integrating Social Media Marketing and Your Website, given at the New England Business Expo on May 18, 2010. In this section I cover:
- Strategies in social media: becoming an influencer or using influencers to spread your message
- Taking the time to make a company social policy and what that entails
- Controlling and monitoring your company’s social message
- How to respond your audience’s engagement in social media
- Examples of corporations listening to social media and incorporating it into their advertising plans
- Finding your social media voice
- A break down just what “being social” really means
Watch the rest of the seminar:
Did you miss a previous section of the seminar?
Tags: New England Business Expo, Social Media, social media strategies, social media voice, social message, social policy, using social media
