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This is the first in a five-part series of excerpts from my seminar, Integrating Social Media Marketing and Your Website, at the New England Business Expo on May 18, 2010. In this clip we dive right into the basics of social media marketing, discussing the tools and rules that build successful social media marketing campaigns. In this section, I cover:
- The difference between social media and social networks, including social bookmarks, wikis, podcasts, blogs and micro-blogs
- Why people are involved with social media
- Effective strategies on how to use social media to reach consumers
- Why social media is not broadcast media
Watch the rest of the seminar:
Hello Jennifer,
It was nice speaking with you at the 2010 Boston Business Expo. I have an event management company that is seeking to promote tourism and economic development thru student exchange, arts and culture. My company Pearlesque Inc., has been working in China since 2006 organizing comedy/clown performing arts festivals. I’m currently living in Shanghai and consulting with different pavilions on entertainment for the 2010 Shanghai World Expo, and I’m also working as an entertainer. I would like to learn more about social media networking thru the internet. Unfortunately I have slow internet acces in the building I’m residing at in Shanghai, which for this reason I’m unable to view your video other than in bits and pieces. Would you have any books that you can recommend from the internet that are downloadable and are your recent video series downloadable? I’m computer illiterate so please bear with me. I’m interested in learning more about social media networking and applying it to my business.
Sincerely,
Alan Belanger
Pearlesque Inc.,
Kimtom Event